![The Poke on Twitter: The Poke on Twitter:](https://pbs.twimg.com/media/ESFPfYGW4AAz06G.png)
The Poke on Twitter: "Joe Lycett changed his name to Hugo Boss to right a wrong and we really like his style. https://t.co/bK5PEj41qh https://t.co/AsW9jmdK9u" / Twitter
![Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2020/03/01/15/joe-lycett.jpg?quality=75&width=1200&auto=webp)
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
![Comedian Joe Lycett Changed His Name Legally to Hugo Boss to Protest Against There Abuse of Copyrighting Laws | Protest Meme on ME.ME Comedian Joe Lycett Changed His Name Legally to Hugo Boss to Protest Against There Abuse of Copyrighting Laws | Protest Meme on ME.ME](https://pics.me.me/thumb_comedian-joe-lycett-changed-his-name-legally-to-hugo-boss-70145267.png)
Comedian Joe Lycett Changed His Name Legally to Hugo Boss to Protest Against There Abuse of Copyrighting Laws | Protest Meme on ME.ME
Birmingham comedian Joe Lycett officially changes his name to Hugo Boss in protest against the designer fashion brand | ITV News Central
![Why Joe Lycett changed his name to Hugo Boss - Inside Birmingham comedian's fashion house feud - Birmingham Live Why Joe Lycett changed his name to Hugo Boss - Inside Birmingham comedian's fashion house feud - Birmingham Live](https://i2-prod.mylondon.news/incoming/article21355949.ece/ALTERNATES/s615/2_JS210037968.jpg)