Milano Fashion Institute - BEHIND THE BRAND How did luxury brands organize in this period? “The most important prototype of all under development at Valvigna is not a Prada product, but something
![Prada's CEO-in-waiting Lorenzo Bertelli poses for a photograph at Prada's industrial headquarters' garden factory, ahead of an interview for the Reuters Next conference, in Valvigna Italy, November 22, 2021. Picture taken November Prada's CEO-in-waiting Lorenzo Bertelli poses for a photograph at Prada's industrial headquarters' garden factory, ahead of an interview for the Reuters Next conference, in Valvigna Italy, November 22, 2021. Picture taken November](https://c8.alamy.com/comp/2H8M5A8/pradas-ceo-in-waiting-lorenzo-bertelli-poses-for-a-photograph-at-pradas-industrial-headquarters-garden-factory-ahead-of-an-interview-for-the-reuters-next-conference-in-valvigna-italy-november-22-2021-picture-taken-november-22-2021-reutersjennifer-lorenzini-2H8M5A8.jpg)
Prada's CEO-in-waiting Lorenzo Bertelli poses for a photograph at Prada's industrial headquarters' garden factory, ahead of an interview for the Reuters Next conference, in Valvigna Italy, November 22, 2021. Picture taken November
PRADA VALVIGNA 30 sec drone_V2 | #PradaGroup unveils its new industrial headquarters in Valvigna, in the province of Arezzo. The project, entrusted to architect #GuidoCanali, further... | By Prada | Facebook
![Guests visit the Prada factory designed by architect Guido Canali in Valvigna, Italy, June 8, 2018. REUTERS/Stefano Rellandini Stock Photo - Alamy Guests visit the Prada factory designed by architect Guido Canali in Valvigna, Italy, June 8, 2018. REUTERS/Stefano Rellandini Stock Photo - Alamy](https://c8.alamy.com/comp/2CRJHGY/guests-visit-the-prada-factory-designed-by-architect-guido-canali-in-valvigna-italy-june-8-2018-reutersstefano-rellandini-2CRJHGY.jpg)
Guests visit the Prada factory designed by architect Guido Canali in Valvigna, Italy, June 8, 2018. REUTERS/Stefano Rellandini Stock Photo - Alamy
![Prada on Instagram: “A new perspective. Prada's garden factories in Valvigna, Tuscany. csr.pradagroup.com #PradaGrou… | New perspective, Green building, Landscape Prada on Instagram: “A new perspective. Prada's garden factories in Valvigna, Tuscany. csr.pradagroup.com #PradaGrou… | New perspective, Green building, Landscape](https://i.pinimg.com/originals/67/b9/13/67b913f3f18c32db7da03b51b4c9259a.jpg)